WHY Total Access Mail is for YOU
- 90% of interested people will visit your website before calling
- 96%+ will leave your website without taking any action
- 80% of sales are made between the 8th and 12th touch
- Get up to 8-16 touches to the direct mail recipients for a fraction of the cost of a stamp!
- Real time trackable results through your own dashboard making it easy to make adjustments to your campaign, see how your campaign is doing and determine your return on investment
- Omni-channel marketing that integrates your direct mail for an average 23-46% lift in results over traditional direct mail
Turn a single mail piece impression into multiple impressions to the same audience across multiple platforms
Instead of just sending out a traditional solo direct mail campaign, Total Access Mail includes a suite of 7 digital technologies bundled together in 1 package. WITH your direct mail piece.
How Does It Work?
Your direct mail pieces are mailed out to your mailing list. Then, Total Access Mail touches your audience simultaneously across the web while tracking engagement – including visits to your website. We provide a custom dashboard so you can easily track all of your campaign’s performance in real-time!
These 7 technologies include:
We pre-match your mailing list to social media accounts (Facebook and Instagram) and deliver ads to those people before, during, and after the mailing arrives
Receive full transparency on when mail is expected to arrive in homes and confirmation of delivery. Be fully prepared to handle the response from your direct mail campaign.
Consumers signed up with Informed Delivery will receive an email preview of the mail arriving that day. With an interactive campaign, mail recipients will se a full color ride along ad and be able to respond with a single click! Informed Delivery average click through rates range from 4-11%
A dedicated local or toll free number for the direct mail campaign to track calls received. Full demographics including name, address, gender/age range (where applicable) and a copy of the recorded call.
After leaving your website, prospects will see your ads throughout the Google Display Network, driving them back to your website. Website visitors who are retargeted with display ads are 74% more likely to convert on your website. With retargeting, the percentage of users who return and complete conversion process increases to 26%.
Social Media Follow-Up
Re-engage website visitors who left without taking an action by reminding them of their interest through retargeting ads on Facebook and Instagram feeds.
Identify Anonymous Website Visitors
Know WHO visited the website from the direct mail campaign and what actions they took. Get the postal addresses of unique visitors who were not on the mailing list and retarget them via direct mail.
Finally, complete attribution of your direct mail marketing campaigns!
Would you like to see how it all works?